The State of AI Recommendations in Supplements

▤ Summary

This report analyzes 4,000 AI-generated supplement recommendations across 400 prompt runs and finds almost no relationship between recommendation frequency and AI Commerce Score. The measured correlation is effectively zero, suggesting that AI systems recommend products based more on familiarity than on store readiness. The report identifies 371 distinct brands and highlights that highly recommended brands can still have weak AI readiness. It also notes that well-optimized stores may receive little recommendation visibility. The conclusion argues that current AI recommendation systems favor brands they already know rather than the stores they can evaluate best.

▦ Linked Companies