NextTrip Acquires Controlling Interest in Fully Licensed TikTok Partner Agency YADA, Accelerating Vision to Build a Global Creator, Entertainment and Travel Commerce Ecosystem

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NextTrip acquired a controlling interest in YADA Commerce, a fully licensed TikTok Partner Agency and creator-commerce platform. The deal expands NextTrip’s audience acquisition, influencer marketing, livestream commerce, and entertainment-driven travel capabilities. NextTrip also brought YADA founder Chad Doher in as Executive Vice President of Entertainment to lead the new division. The company plans to use the combined platform to drive travel bookings, memberships, advertising, loyalty, and creator-led commerce across its media and travel businesses.

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