The Layer No External Tool Was Designed to Reach – Exclusive Interview with Laszlo Hornyik

▤ Summary

This interview centers on Laszlo Hornyik and his advisory business, B2B Identity, which helps founder-led B2B companies clarify the deeper logic behind their narrative. He describes the common mistake of looking for external fixes such as agencies, rebrands, or AI tools before diagnosing the business foundation. The core message is that founders need to surface the original conviction that made the company inevitable before trying to amplify messaging. The piece targets established founders who feel their story is not transmitting clearly and have already tried surface-level solutions. It frames narrative clarity as a strategic layer that can change how a business is understood and sold.

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