The marketing funnel is not dead: the problem is how companies use it - Agenda Digitale

▤ Summary

The article argues that the marketing funnel is not dead; the real problem is how companies use it. It says the funnel remains useful because it helps teams connect goals, channels, metrics, and responsibilities. The piece points to organizational fragmentation as the main reason the model often underperforms. It frames the debate as a matter of execution and coordination rather than model design.

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