AI will not be imposed on us — it will be built!

▤ Summary

This article argues that AI should be built and adopted proactively rather than passively endured. It positions AI as a practical tool for SMEs across use cases such as reservations, quality reduction, recruiting, and customer personalization. It also frames AI as a broader software and infrastructure value chain that includes software publishers, cloud, data centers, and semiconductor infrastructure. The piece calls for French and European entrepreneurs to become producers of AI value rather than only customers of foreign platforms.

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