Dmitry Shubov Consulting Warns Southeast Asian Startups About the 2026 U.S. “Pilot Trap”
Summary
Dmitry Shubov Consulting warns Southeast Asian startups not to mistake U.S. pilot projects for real market traction. The firm says many companies fail to plan for pricing, procurement, legal review, and post-pilot ownership, which can cause deals to stall. It urges founders to treat pilots as the start of a longer commercial process rather than a finish line. The message is aimed at software startups trying to convert early enterprise interest into paid, lasting contracts.
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