Xbox is considering showing ads in your video games

▤ Summary

Microsoft Gaming is floating the idea of adding advertising inside video games to help keep products affordable. The discussion comes from Matthew Ball, who has just taken a strategy role at Microsoft Gaming, but no official monetization plan has been confirmed. The piece compares this potential move with ad-supported streaming models from Netflix, Disney+, and Prime Video. It suggests that rising development costs and pressure on Game Pass profitability could push Microsoft toward new revenue models. The article treats the idea as an ongoing strategic consideration rather than an announced launch.

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