Why has artificial intelligence ruined B2B sales and how can it be fixed? Interview with the founders of ZYNT

▤ Summary

The article argues that AI and automation have flooded B2B sales channels with spam and made broad targeting less effective. It contrasts mass outreach with a more selective approach based on timing and buyer signals. The founders of ZYNT describe their product as a system that analyzes more than 2,000 data sources to show why today is the right moment to contact a company. The piece positions the tool as a way for sales teams to shift from generic cold outreach to more relevant, context-driven engagement.

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