Algorithmic shopping lacks buyer confidence

▤ Summary

Adyen highlights a growing interest in AI-powered shopping assistants, but the article shows that trust remains the main barrier to adoption. Retailers in Europe are increasingly open to automated buying experiences, and many plan to integrate them within the next 12 months. Spanish consumers already use AI for shopping help, but many still want transparency, low-price assurance, and full control over final purchases. The piece points to payment infrastructure, accountability, and user control as the key requirements for making agentic commerce work.

▦ Linked Companies

Adyen

$1M to $5M