Madrid Law Firm Test: which firms does AI recommend when a client searches for a law firm

▤ Summary

This article examines how generative AI recommends Madrid boutique law firms when a client asks for legal help in fiscal, mercantile, and M&A matters. The test shows that AI usually returns only three or four names per query, creating a concentrated visibility pattern across categories. One boutique, Araoz & Rueda, appears in two specialties even with minimal structured web data, suggesting that authority signals matter as much as website readability. The article argues that law firms now compete for AI recommendation share, not just search rankings, and that firms with strong authority and better structured data can gain visibility quickly.

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