Rakuten Card Linked Offer Network Powers In-Store Offers for Simon+® Rewards Program

▤ Summary

Rakuten Card Linked Offer Network has partnered with Simon to bring card-linked offers into the Simon+ rewards program. The integration lets shoppers activate rewards and earn cash back automatically when they use a linked payment card at participating retailers. This is one of the first large-scale in-store uses of card-linked offers in a major retail environment. The move gives retailers a measurable way to drive store visits, sales, and campaign attribution across Simon's shopping destinations.

▦ Linked Companies

iCapital

$250M to $500M