Australian tech firm Fresho makes major UK acquisition to become market-leading food wholesale platform

Acquisitions

Summary

Fresho has acquired UK ERP provider Nation Wilcox to strengthen its position in food wholesale software. The deal gives Fresho a larger customer base in the UK and expands its reach across primary wholesalers and cash-and-carry businesses. Fresho plans to use the acquisition to accelerate AI development and continue product innovation across its markets. Nation Wilcox will keep operating under its own brand, so customers should see continuity in support and contracts. The combined company now has a clearer path to sell a broader technology stack to food service and wholesale operators.

Classifications

industries
Manufacturing Industry
applications
ERP & Process Management

AskAI Classifications

Labels
SaaS Wholesale Software Order Management Software

Linked Companies

Fresho Pty Ltd
$5M to $10M