“Search click-through rates plunge 60%”… PlusZero reveals ‘VoC x GEO,’ a survival marketing strategy for the AI era

▤ Summary

PlusZero unveiled a new marketing approach for the AI search era built around VoC x GEO. The company argues that rising generative AI usage is driving a zero-click environment and reducing the value of traditional SEO alone. It introduced GEO and AEO tactics to help brands get cited inside AI-generated answers instead of relying only on search rankings. PlusZero also showcased its Gewriter and VoC Intelligence solutions to support this workflow. The article frames AI search optimization as an emerging competitive need for marketers.

▦ Linked Companies

Plus-Zero

$10M to $25M