I Spy Marketing joins Aegis fold with iProspect acquisition

▤ Summary

Aegis-owned iProspect has acquired digital marketing agency I Spy, expanding its UK search billings to £150 million. The deal will bring I Spy’s leadership into iProspect’s senior management team and fully integrate the business. iProspect also plans to relocate the agency and launch a recruitment program across the company. Aegis separately announced another acquisition of marketing analytics agency Data2Decisions, underscoring its push to strengthen data-driven marketing capabilities.

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