One Solo Developer. One Big Finish: The Game Marketer Helps ShantyTown Reach 100,000+ Steam Wishlists

▤ Summary

The Game Marketer helped solo developer Erik Rempen and Silk Softworks build momentum for ShantyTown through a full campaign covering branding, Steam page optimization, PR, paid media, trailers, and social content. The effort drove more than 100,000 Steam wishlists, 1.5 million Steam page visits, and 70,000 demo downloads. The campaign also supported media coverage, creator attention, and appearances at events like PAX Rising. Silk Softworks positioned ShantyTown as a cosy urban diorama builder with a clear creative identity and a successful launch path.

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