El Al claims ICC CAL’s new FlyAll card is consumer fraud

▤ Summary

El Al is challenging ICC CAL’s new FlyAll card campaign and accusing it of misleading consumers and violating its agreement. The dispute centers on brand similarity, advertising claims, and whether ICC CAL can use the Fly name after the Fly Card moved to Isracard. El Al wants the campaign stopped within 48 hours and is threatening legal action. ICC CAL argues that FlyAll offers a clearer value proposition and says consumers can compare the products for themselves. The conflict comes after a broader shake-up in Israel’s largest frequent flyer loyalty program, which has already triggered compensation and arbitration.

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