Kindsight and Apra International release first-of-its-kind benchmark study and maturity index to support donor research
Summary
Kindsight and Apra International released a benchmark study for prospect development teams in fundraising and donor research. The report draws on survey data from 500 organizations in the US and Canada and introduces the Prospect Development Maturity Index, a scorecard that links operational practices to fundraising outcomes. The findings highlight staffing gaps, limited measurement, and the impact of regular donor research on performance. Kindsight also made an interactive self-assessment tool available and scheduled a live walkthrough of the results. The release positions the study as an ongoing longitudinal research effort for the sector.
Classifications
industries
Non-Profit
applications
Content Management
AskAI Classifications
Labels
Fundraising Software
Nonprofit Solutions
SaaS
Linked Companies
Kindsight
$10M to $25M