The Rise of the "SMB Creator": How Small Businesses are Leveraging Social Media and AI to Capture Consumer Attention

▤ Summary

Constant Contact released a global Small Business Now report showing that many SMBs are adopting a creator mindset to attract customers through social media and AI. The study highlights rapid growth in AI usage, especially in the U.S., where adoption in SMB marketing rose sharply. It also shows that social media has become the top discovery channel for small businesses, ahead of search engines. The report positions owned marketing channels, AI automation, and content creation as key tools for SMB growth and retention.

▦ Linked Companies

Constant Contact

$250M to $500M