Myoken Ishiharaso and Wiz launch "SATSUMA NOIR"
Summary
Wiz and Myoken Ishiharaso have started a new sweets brand called SATSUMA NOIR after acquiring the basque cheesecake specialty shop SOUL CAKE SHOP. The project launches with a co-branded product tied to the Kagoshima Rebnise basketball club and plans another collaboration product with Myoken Ishiharaso in June 2026. The brand targets both consumers for gifts and online orders and businesses for gifting and collaboration deals. Wiz also positions the move as part of a broader effort to build an exportable business from Kagoshima.
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