Agentic AI in retail: from the assistant that advises to the agent that buys - Economyup
Summary
The article examines how retail is moving from generative AI to agentic AI, where systems can act, negotiate, buy, and make decisions. It frames this shift as the next major evolution after GenAI transformed customer care, marketing, and content production. The piece positions agentic AI as a new operating model for retail rather than just a better assistant. It also points to examples and data from Italy and global markets to show how quickly the category is emerging.
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