‘Do it normally and it will be fine’? No

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This piece discusses how software teams should not settle for mediocre execution or process. It emphasizes improving development discipline, challenging assumptions, and avoiding the trap of doing work only at a minimum acceptable level. The text references IT and legacy software contexts, along with concepts like MVPs, A/B testing, and post-mortems. The overall message pushes teams to raise quality and performance standards in product and engineering work.

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