We did not change the extension code, but reduced uninstalls by 13%: a Chrome Web Store case

▤ Summary

This article analyzes an A/B test for a Chrome Web Store extension called Download Manager. The team changed the listing and related presentation, not the extension code, and measured how the update affected installs and uninstalls. The experiment improved conversion metrics and reduced removals by 13%. The piece highlights how store-page optimization can influence extension performance even when the software itself stays unchanged.

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