How to find in 15 minutes the queries that quietly drain budget in Yandex Direct
Summary
This article shows how to quickly find search queries that quietly waste ad budget in Yandex Direct. It focuses on using CTR, CPA, and other campaign metrics to spot weak traffic and cut inefficient spend. The piece lays out a 15-minute workflow for reviewing queries, filtering poor performers, and improving campaign economics. It is aimed at advertisers who want to lower costs and improve conversion quality.
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