How Zillow turned Google’s NotebookLM into an AI marketing channel
Summary
Zillow is using Google’s NotebookLM as a branded marketing channel to reach home buyers. The article highlights how the company adapted an AI tool into part of its advertising and content strategy. This points to a broader trend of brands experimenting with generative AI platforms for customer engagement. The story is relevant to software audiences because it shows a practical business use case for AI and marketing technology.
Classifications
industries
HealthTech
applications
Web and Content Management
AskAI Classifications
Labels
SaaS
Consumer Software
Enterprise Software
Linked Companies
Google LLC
$100M to $250M