One year after Black Myth, Tencent and NetEase's domestic AAA games face a major test

▤ Summary

This article examines how Chinese AAA game development is evolving one year after Black Myth: Wukong set a new benchmark. It compares Tencent and NetEase’s major game projects, highlighting their different development and publishing strategies. The piece argues that domestic AAA games now face higher expectations, more market scrutiny, and stronger pressure to deliver polished launches. It also shows that the next few months will be critical for projects such as Ying Zhi Ren Zero and Gui Tang as the market tests whether Chinese AAA can sustain momentum.

▦ Linked Companies

Tencent

$1B+