Customers set the pace
Summary
The Swiss managed services market continues to grow, but demand is shifting toward renewals and tougher negotiations rather than large new deals. Customers now push harder on price, security, flexibility, and customization as AI and automation increase expectations for cost savings. Companies are also delaying major transformation projects because of economic uncertainty, geopolitical risk, cost pressure, and internal resource constraints. Managed service providers must respond by acting less like traditional IT vendors and more like trusted advisors who understand the customer’s business.
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