Football, games and creators: research shows how the new generation consumes e-sports

▤ Summary

This article examines how Brazilian football consumption is shifting into a digital ecosystem built around streaming, social media, creators, games, and second-screen engagement. The GMD study surveyed 875 football-game players and found a highly connected audience, mostly aged 18 to 34. It highlights CazéTV as the top viewing choice for 35% of respondents and shows how online platforms are taking share from traditional broadcasters. The research also links football and videogames, with 67% saying Brazilian teams and players in games influence their buying decisions. The findings point to ongoing demand for digital media, creator-driven engagement, and gaming-related marketing opportunities.

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