Apple said it has the right to remove apps from the App Store that do not attract users

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Summary

Apple says it can remove App Store apps that do not attract users, signaling stricter enforcement of app quality and engagement standards. The company framed this position ahead of WWDC 2026 and tied it to App Store oversight and the Apple Developer Program. The article suggests Apple is defending its right to clean up low-performing apps rather than announcing a new product. App developers should watch for possible changes in store policy, review criteria, and app retention practices.

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Apple Inc.
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