Apple updates app store rules to remove low-engagement apps

▤ Summary

Apple is tightening App Store rules so it can remove existing apps, not just reject new submissions, when apps sit in crowded categories and fail to attract users or updates. The change expands Apple’s control over app lifecycle management and gives developers a chance to update outdated apps before removal. Apple is also widening its anti-spam rules to block misuse of Live Activities for spam, phishing, or unsolicited messages. Developers that rely on App Store distribution now face higher pressure to maintain engagement, improve product quality, and keep apps actively updated.

▦ Linked Companies

Apple Inc.

$1B+