Hyunrock Han of HYBE JAPAN Looks Back on Company’s Growth, Talks Strategies to Launch &TEAM and More: Billboard Global Power Players Interview

▤ Summary

HYBE JAPAN CEO Hyunrock Han explains how he scaled the company from fewer than 20 employees to about 300. He describes building in-house operations, hiring specialists across merchandising, retail, loyalty, and data, and using customer data to guide decisions. He also outlines the strategy behind &TEAM, including expanding awareness, using near-real-time documentary content, and debuting in Korea to support global reach. The interview highlights how HYBE JAPAN combines physical fan experiences with digital tools such as pre-order pickup and memory services to strengthen engagement and local activity.

▦ Linked Companies