Bank data: from technological obsession to a strategy of intent

▤ Summary

The article argues that banks have overinvested in data infrastructure and underinvested in understanding customer intent. It says transactional data alone cannot reveal life events such as moving, buying a car, or changing careers, which are the real signals that matter. The piece positions trust as the key asset banks can use to collect consented contextual data and create more useful customer experiences. It also suggests banks should shift from advertising-led targeting to secure, value-added service platforms around areas like real estate and mobility. The core message is that data value comes from human and digital interfaces that earn permission, not from algorithms alone.

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