Circana Announces Major Enhancements to Receipt Panel, Including Custom Hierarchies Capability and Expansion to 250,000 Static Panelists
Summary
Circana is expanding its Receipt Panel with Custom Hierarchies and a larger static panel of 250,000 consumers. The new capability helps brands interpret messy receipt data and map purchases into their own product structures. Circana says the enhancement uses AI and proprietary POS data to improve item-level consumer analysis across omnichannel retail. The update is aimed at CPG manufacturers and other clients that need clearer purchase insights and better alignment between consumer data and market performance.
Classifications
industries
Retail
applications
Data Management
AskAI Classifications
Labels
SaaS
Data Analytics
Business Intelligence
Linked Companies
Circana
$500M to $1B