Overcome 4 steps from the "red" ocean to the "blue" ocean

▤ Summary

This article outlines a four-step approach for moving a business from a crowded market into a differentiated niche. It uses marketplaces like Wildberries, Ozon, and AliExpress as examples and discusses how to analyze demand, validate a product idea, and build an MVP. The piece emphasizes testing hypotheses, monitoring competitors, and using data-driven tools to find gaps in the market. It also highlights the importance of speed, iteration, and focused positioning when launching a marketplace-style business.

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