Apple brings streaming-style subscription bundles to the App Store | TechCrunch

New Products

Summary

Apple is expanding App Store subscriptions to let developers bundle apps from different companies together for a lower combined price. The new feature borrows a streaming-style packaging model that could help apps with overlapping audiences retain customers and increase perceived value. Apple also plans to let developers create Suites that are only sold as a package. This change could encourage app makers to partner, adjust pricing, and revisit subscription strategy across productivity and creative software categories.

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applications
E-Commerce EDI Software

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Operating Systems Consumer Software Cloud Services

Linked Companies

Apple Inc.
$1B+