The online tech market: The new word is maturity

▤ Summary

This article examines the maturing online electronics market in Bulgaria. It shows that electronics and tech products remain one of the largest categories in e-commerce, with eMAG, Ozone.bg, and Technopolis leading the segment. The piece highlights how market growth is becoming steadier, while competition, low margins, and rising customer acquisition costs are forcing merchants to focus on retention, loyalty, and better customer experience. It also points to enabling trends such as BNPL, refurbished devices, and parcel locker infrastructure that support further online sales.

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