Apple courts developers with privacy and context in AI comeback bid

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Summary

Apple is trying to win back developer interest by emphasizing privacy, context, and stronger AI capabilities. The piece suggests Apple Intelligence has struggled, but recent WWDC moves have made it look more credible. Apple is positioning its AI stack as more useful for developers who need privacy-sensitive features and better contextual behavior. The article frames this as part of Apple’s broader attempt to repair its AI reputation and regain momentum.

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Apple Inc.
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