BazaarNow raises Rs 72 crore to bring quick commerce to smaller cities

▤ Summary

BazaarNow raised Rs 72 crore in a new funding round to build a quick commerce grocery platform for Tier 2 and Tier 3 cities in India. Peak XV Partners led the round, with participation from Whiteboard Capital, Antler, and several angel investors. The company is positioning itself around local shopping habits, using vernacular search, assisted shopping, call-to-order support, and its own logistics and rider management system. It says its pilot market has already reached more than 1,800 orders per store per day, and it plans to expand into nearby towns over the next six to 12 months.

$ Funding

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