AI agent converts 54% in payroll loan
Summary
Banco Arbi is using a WhatsApp-based AI agent to sell private payroll loans and has reached a 54% conversion rate. The agent handles the full sales flow, from product explanation and simulation to document collection and contract signing, all in text. Blip developed the solution and introduced Blip Cred as a new platform for financial institutions, combining agent building, API integrations, and KPI tracking. Blip also changed its commercial model for this product to performance-based pricing, tying revenue to sales success. The company says it will soon release a broader version of Blip Cred to the market.
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