Blend Recognized for Leadership in AI-Driven Decisioning with Customer Decision Hub Award at PegaWorld 2026
Summary
Blend received Pega's Customer Decision Hub Award at the PegaWorld Partner Summit for its work turning first-party data into real-time, personalized customer engagement. The recognition highlights Blend's use of Pega Customer Decision Hub to help large enterprises operationalize next-best-action programs and improve retention, conversion, and lifetime value. The article also frames Blend as a specialized partner with deep experience across financial services, insurance, automotive, media, telecom, and healthcare. For software vendors and service partners, the story signals ongoing demand for AI-driven decisioning, customer engagement, and omnichannel marketing solutions.
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Business Planning / Continuity
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Enterprise Software
Workflow Automation
CRM Software
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Pega
$1B+