The Post-Click Economy: what remains if no one clicks anymore - Emerce

▤ Summary

The article explains how the post-click economy is changing digital marketing by reducing the value of traditional click-based traffic. It argues that businesses can no longer rely on Google Analytics traffic as the main measure of success. Instead, they need to shift budgets and KPIs toward brand preference and visibility inside AI environments. The piece urges organizations to redesign marketing strategy now to stay competitive as customer journeys move outside owned channels.

▦ Linked Companies

Google LLC

$100M to $250M