YuLife turns June into a movement for good, bringing Bupa's Healthy Cities programme to its full UK member base

▤ Summary

YuLife is running Bupa’s Healthy Cities programme across its full UK member base for the month of June. The campaign turns everyday activity in the YuLife app into charity funding for tree planting and ocean clean-up projects. It builds on the existing YuLife and Bupa partnership and extends the Healthy Cities concept to around 1,200 UK employer customers. YuLife also uses the activation to boost engagement through in-app challenges, YuCoin rewards, and company-vs-company competition.

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