Lative Acquires Mperativ to Launch the First AI Unified GTM Planning and Execution Platform
Summary
Lative has acquired Mperativ to combine marketing intelligence with AI-driven GTM planning in one platform. The new offering links campaign performance, attribution, quota planning, capacity planning, and execution dashboards from a shared data model. This integration aims to reduce siloed planning across sales and marketing teams and improve forecasting and revenue decision-making. The combined platform targets revenue leaders, CMOs, and CROs that want a single source of truth for go-to-market planning.
Classifications
industries
Fintech & Banking
applications
Business Intelligence
AskAI Classifications
Labels
Identity Verification Software
KYC Compliance Software
AML Compliance Software
