Costco’s personalization effort drives $500M in digital sales

▤ Summary

Costco is seeing strong digital sales gains from personalized product recommendation carousels. The company says those recommendations generated just under $500 million in digital sales and lifted conversion rates to three times its normal level. Costco also reported rising website and app traffic, stronger digital growth across several categories, and increasing use of AI search. The retailer is continuing to invest in digital membership, wallet, and retention improvements to support online-first customers.

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