STUDIO 55 BRINGS BRAND AND BROADCAST PARTNERS TOGETHER FOR TRANSATLANTIC LOVE ISLAND PARTNERSHIP WITH POPPI

▤ Summary

ITV Studios’ Studio 55 has launched a transatlantic brand partnership between Love Island and poppi. The deal adds in-show integrations, retail activations, live experiences, social campaigns, and game integrations across the UK, the US, and other markets. The partnership builds on a prior Love Island USA campaign and expands the brand’s presence around the new seasons of Love Island UK and Love Island USA. ITV positions Studio 55 as a new route for brands and agencies to access its IP and pursue larger international licensing opportunities.

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