unerry launches a store media measurement solution using foot-traffic data in collaboration with Sony Marketing's edge AI solution

▤ Summary

unerry is launching a new in-store media measurement solution with Sony Marketing’s edge AI technology. The service combines movement data with in-store and storefront analytics to measure retail media reach, viewer attributes, dwell time, and purchasing impact. The companies tested the solution at TRIAL GO Fujisawa-Midai Station North Store and found that about 60% of passersby viewed the signage. The release positions the offering as a way for retailers to prove ROI to advertisers and build more credible retail media proposals.

▦ Linked Companies

ソニーマーケティング株式会社 (Sony Marketing)

$100M to $250M

Unerry

$1M to $5M