Encore Digital Media acquired by Next Fifteen in £687k deal
Summary
Next Fifteen Communications Group acquired a 75% stake in Encore Digital Media for an initial £687,000. Encore provides programmatic advertising technology and data-driven media services, mainly for B2B clients. The deal includes deferred payments tied to Encore’s future profits, and Next Fifteen plans to buy the remaining stake in 2020. Next Fifteen says the acquisition strengthens its broader data-led marketing communications capabilities.
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