The warning from experts at South Summit: more than half of global brands will become invisible if they do not change their AI strategy

▤ Summary

Experts at South Summit argue that AI is rewriting how global brands get discovered and chosen. They say traditional SEO is giving way to generative engine optimization, where companies must optimize for AI assistants and language models instead of only human users. The panel highlights the need for structured data, stronger internal AI capabilities, and more consistent brand evidence across the web. Canva and Job&Talent leaders also stress that human judgment and authentic content still matter, even as AI becomes central to discovery and decision-making.

▦ Linked Companies

Canva Pty. Ltd.

$1B+

Job&Talent

$10M to $25M