In startups, marketing is not an image add-on. It is a lever for survival.

▤ Summary

This article argues that marketing is a survival lever for startups, not a cosmetic add-on. It says marketing helps early-stage companies build trust, attract talent, win customers, and gain credibility before the product is fully mature. It also challenges the idea that product alone can carry a startup, especially in crowded markets where attention is scarce. The piece concludes that the best startups let product and marketing grow together, with marketing creating access and product creating retention.

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