Apeel founder on MAHA misinformation, layoffs, and a second act in post-harvest tech

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Apeel is trying to rebuild its business after years of misinformation, customer pullbacks, and layoffs. The company says it has cut costs, shifted to a more supplier-led model, and improved its coatings so customers can use existing packhouse equipment. It is also expanding its Fresh Formulaics line and soft-launching Zero MI, which targets fungal decay in produce. Apeel says its RipeTrack toolkit now uses better machine learning models to help growers and supply-chain teams measure fruit quality and make better picking decisions. The company still sees Europe as its strongest market, while US adoption remains constrained by earlier reputational damage.

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