28% of hoteliers anticipate a “drop” this summer

▤ Summary

Portuguese hoteliers expect a weaker summer than last year, with 28% forecasting lower occupancy and shorter stays. Many operators plan to offset softer demand by keeping prices steady or raising them, while some regions like Madeira and the Azores show strong forward bookings. The AHP survey also highlights pressure from economic and geopolitical uncertainty, higher operating costs, and airport capacity limits. Booking.com remains the most-used reservation channel, followed by hotel websites and Expedia. The Easter results showed solid occupancy but slightly lower average room rates, suggesting margin pressure across the sector.

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